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Moisturizing your face daily is arguably the single most important step in maintaining healthy, youthful skin. A well-hydrated face is a happy face! Be sure to thoroughly wash your face with a facial cleanser prior to applying moisturizer. Increase the effectiveness of your moisturizer through regular exfoliation and facial masks, which remove dead skin cells and allow moisturizers to penetrate and hydrate pores. A moisturized face also provides a better adhesive for your cosmetics. Plus, many facial moisturizers are available with added sunscreen to protect your skin and block the harmful effects of UVA and UVB rays.