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Lip liners help to define and shape the curvature of your mouth for fuller, more luscious lips, and serve to outline the area, providing you with a guideline for a more precise application of your overall lip color. It’s best to choose a liner color that matches your lipstick closely, as a contrasting color will look less natural and can even appear clownish. Another cardinal lip liner rule: never, ever try to exaggerate or change the shape of your mouth with your lip liner! Rather than the desired effect of making your lips look fuller, you’ll just look like you missed your lips – not a good look! Choose from a selection here of long-lasting lip liners designed to create plump lips that are beautifully defined.