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Apply blush to the cheekbones to enhance and contour the face for a slimmer or more chiseled appearance. Available in a variety of colors and textures, and most commonly in the form of powders, creams or gels, blush can create either a shimmery or matte finish, depending on the effect and drama you are striving for. No matter which form you choose, it’s important to use a sponge or brush to effectively blend your colors, eliminating any hard edges or smudges. Your blush should have no visible area where it starts or stops, but rather, should be blended with your foundation or skin color to define and contour your cheekbones.