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Eyelid primer preps your lids for smoother, crease-proof eye shadow to last all day long. Look at it like an insurance policy for your eye makeup: an eye shadow primer will protect your lids against creasing, blurring, melting, smudging and fading makeup. It literally locks your eye makeup in place until you decide it’s time to remove it, while evening out your skin tone and creating a barrier between the oils of your skin and your makeup. And here’s the bonus: smoother-looking eyes are younger-looking eyes, so using an eye shadow primer has anti-aging benefits to boot, while serving to maximize the intensity and staying power of your eye shadow.