You may not realize it, but you’re involved, perhaps deeply, with Joe (Joe Lewis), even though you may have never met him! Just have a look in your bathroom vanity cabinet or handbag; If it contains a product with alpha-hydroxy acid (AHA), Idebenone, or CoffeeBerry, you’re likely relying on Lewis to put your best face forward. Lewis sourced and introduced these ingredients for some of the skin care industries’ most innovative breakthrough anti-aging products. That’s why in the beauty industry, he’s not just a chemist, he’s a pioneer of cosmeceuticals. Lewis is a classic overachieving entrepreneur with more than 30 years’ experience as a skin-care and pharmaceutical product formulator. That he’s the beauty industries’ best kept secret, and not a brand name like many dermatologists, has less to do with modesty than with his quest for new anti-aging solutions: finding new anti-aging skincare ingredients, often from academic labs completely unrelated to the cosmetic industry, and bringing them into skin-care’s big time. Lewis has made a business out of backing big brand anti-aging skincare products and now he is applying some of that same science to his own exclusive professional skincare brand—PRIORI®.

The Anti-Aging Authority
The business model of Lewis and his business partner, Joe DiNardo, also a master product formulator and toxicologist, might be unusual, but it’s impressively successful. The two (known to some as “the Joe’s) invest years of scientific research, coupled with large amounts of R&D dollars, to bring new anti-aging technologies to the marketplace. These top anti-aging technologies, both pharmaceutically and medically endorsed, have been presented at the largest dermatology meetings in the world and in world renown peer reviewed medical journals.

Priori

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