Juice Beauty…high efficacy yet authentically organic beauty solutions masterminded by a California team passionate about healthy lifestyles and whose organic products are backed by powerful science. Karen Behnke, a serial wellness entrepreneur who built one of the first corporate wellness companies in the country, became passionate about the safety and efficacy of personal care products upon becoming pregnant with her first child at the age of 40. Experiencing hormonal changes and the beginning of lines in her skin, Karen set out to find healthy skincare solutions that delivered visible results. Although Karen was well versed in nutrition and fitness through her professional work, she had never researched personal care ingredients and she quickly discovered the majority of leading personal care products on the market contained many chemical ingredients that had been banned from our food. Knowing that ones’ skin absorbs over 60 percent of what is placed on it, she wanted to create meaningful change through beauty products that not only worked as well, but better than conventional products.
Juice Beauty’s revolutionary formulations started with a basic premise that she had been brainstorming with her cardiologist husband. Karen believed that by starting with an antioxidant and vitamin-rich organic juice base rather than water (which dilutes) or petroleum derivatives (which suffocate the skin and are often laced with harmful chemicals) and combining it with powerful, organic age defying and blemish clearing ingredients, it would yield better results than conventional products. She was right.